The customized cigarette boxes are used for a variety of purposes. The first purpose is to use innovative packaging designs for a variety of marketing techniques. Apart from identification, navigation, and selection, the practical function of the customized packaging includes safety as well as safe delivery of the products. In addition to this, the practical purpose of packaging is to save the product from seasonal effects and other hindrances that affect/encounter the products from its manufacturing till delivery to its destination.
Apart from the practical function, the advertising function of the customized packaging can never be neglected. The customized packaging is considered as the silent salesman who is proved to be more effective than the advertisements. The customized packaging has the ability to trigger as well as target the customers, forcing them to switch from their products to the new one as well as making the existing customer more permanent as well as lasting by satisfying their aesthetic sense.
The packaging thrives the imagination of the consumers and tobacco companies know this fact really well. They play with different color schemes and packaging designs to stimulate consumers to buy or switch on to their products.
The packaging helps the companies in marketing strategies in the following manner:
- It helps to promote the product in more than one way.
- It differentiates the products from the other companies that are offering similar products.
- It presents a novel as well as an innovative image of the brand.
- It helps in making the specific brand the more consumed among the others.
- It increases brand identification among the general public.
- It helps to increase brand recognition among users.
- The customized cigarette boxes are manufactured by taking quite serious notes of customer’s motivation.
- The size shapes and colors of the custom cigarette boxes are as per the aesthetic pleasures of its consumers.
- It is one of the key factors that help customers in decision making while purchasing a pack of cigarettes.
- It is the best medium of promotion without violating any kind of rules and regulations throughout the world.
It is quite evident from the above-mentioned discussion that the role of customized packaging is not as simple. It is a complex phenomenon that includes a variety of aspects ranging from the practical to promotional and marketing one.
